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Google Continues to Display Quality Score Data Until October 10

Well it seems Google has pushed the date back for displaying Quality Score data. Read the full story at SEJ.


It was reported last month Google will be returning null quality scores for new and underperforming keywords in AdWords as of September 12th. If you have logged in to your AdWords account lately you may have noticed you still have quality score information for new and underperforming keywords — and no, that’s not an accident.

Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information. Why push back the date? Google explains in a post on Google+:

”To give advertisers more time to review their reports, filters, rules, and scripts that rely on Quality Scores, null Quality Scores will now roll out the week of October 10th, 2016.”

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Jason Suli
Jason Suli
The owner of Profit SEO specialising in Search Engine Optimisation and digital marketing, I love the challenges that Google has to offer in this ever changing environment of SEO.