Keyword Research is a high return activity that should not be ignored. The right keywords will improve your ranking in the search results. Keyword research will help you determine which phrases and terms to use to rank high.
It will also help you learn more about your Target Audiences, respond to varying Market Conditions, predict changes in Market Demand and provide Content, Products and Services that web visitors are looking for.
How can you determine the value of a keyword? You first need to ask yourself if the keyword is relevant to your site’s content. Will people find what they need on your website when they use these keywords and will they be happy with the results?
Will the keywords drive more traffic to your site? If your answer is yes, you can then search for the terms or phrases in the major search engines. Knowing which sites already rank for your keywords helps you learn more about the competition and how difficult it will be to rank for the keywords you want to use.
If your site doesn’t rank for your selected keywords, you can purchase test traffic to see how well the terms convert. Google AdWords allow you to pick an exact match and direct the traffic to a relevant page on your site.
You can then use the data you have gathered to determine the value of your keywords. While it’s good to manage keywords with over thousands of searches every day, the sad fact is that these search terms are actually less than 30% of all searches performed online.
Long Tail Keywords make up the remaining 70% of these searches. These keywords frequently convert as people who are searching for these terms are more likely to come back for more or buy.