The Necessity of Search Engine Optimisation in the World of Digital Age
by Jason Suli
Why SEO is important for your online success!
The amount of business websites which have sprung up over the past years is staggering, and that is not surprising. That’s because a lot of business owners have realized that for them to succeed, they need an online presence. However, only a few are aware of what it takes to be successful in the online world, as they do not know how to attract visitors to their website. Why? Because it is not ranking for highly searched items in the search engines.
You see, search engines have become a global element of the online experience for millions of users around the globe. The Search Engine Journal precisely evaluates the essential importance of SEO for small businesses success along this statistic: 93 percent of online activity starts with a search. Sidestepping SEO could place you quickly in the minority of online experiences. That’s a status that could lead deadly to your e-commerce goals.
For that reason, online businesses have now pushed to optimize their search engine methods to target better the right types of traffic for flourishing success. In case you didn’t know yet, search engine optimisation has gotten such a level of familiarity that even people whose work falls far outside the space of digital marketing can still discuss the connection between keywords as well as their listing on the search engine results.
Therefore, it would appear to be a ‘no-brainer’ which business owners must streamline their on-page content to make themselves much competitive throughout the online realm. With SEO, your business could go from being lost in the shuffle to being a #1 result. So why is SEO so vital? For beginners, upwards of 80 percent of customers and consumers are checking online for reviews before they make their purchase.
When a customer cannot find you in one of those searchers, that’s business you are losing out on. Search Engine Optimisation is a way to enhance your business’ search results organically, which makes it simpler for prospective customers to find you.
How SEO Can Help Your Business
Consumers frequently face data overload, and business needs to look a way to break through the clutter and catch their attention. SEO is the only way to ensure this can take place online. With a plethora of businesses doing it, this vital marketing strategy can’t be overlooked.
The benefits of SEO are manifold, including enhanced traffic, brand awareness, and cost-effectiveness. Search engine optimisation is a cost-efficient way of marketing, as it’s by nature inbound. Those customers are searching for a business similar to yours. Now, let them find you! As a result, the more individuals that locate your site, the more awareness of your business there will be.
Here are some of the essential reasons why you need an SEO today for your business:
- Bypass the competition
Let’s take the example of two companies in the same industry, selling the same products at the same prices. One of them has a streamlined website while the other one has a non-optimized website. Now, consider everything else is equal. Which business do you think will attract more customers to their site from local searchers? Which business will tend to grow quicker and become more successful?
You see, search engines and SEO are so powerful. When your competitors are doing SEO advertising, you should ask yourself why you have not invested in such a technique yet too.
- Establish brand awareness
One of the perks of getting higher rankings on the SERPs is establishing brand awareness. If your websites show on the first page of major search engines like Bing, Yahoo, and Google, your prospect customers tend to trust your brand when they look for a specific term instead of other brands which do not have a strong online presence.
That’s the main reason why small companies which want to establish better brand awareness should invest in search engine optimisation and begin earning top rankings for the keywords associated with their business.
Remember that we are not in the 1990s anymore. Search engines now play a crucial role in making or breaking your business.
- Improved conversion rates
Did you know that an SEO-optimized load quicker? They are also easy to read and load and will show correctly in almost all kinds of devices like tablets and mobile phones. Websites which are simple to read and navigate tend to catch and hold attention from your visitors or readers. For instance, they are much likely to become your loyal subscribers, customers and even returning visitors.
- Bring in more customers
One of the primary reasons for having a site is to stand out from the crowds and boost the customer base. Otherwise, why invest thousands of dollars on marketing, right? You see, businesses which have SEO-optimized sites bring customers. It grows as double as quick compared to companies which don’t have one.
Probably, SEO is the most affordable and effective marketing strategy which exists nowadays. Further, it will bring in customers who are looking actively to find your service or product.
Now, if you are eager to spend a few hours of your energy, time and money, search engine optimisation will help carry targeted traffic to your site. Later on, more customers will be there to your business.
- Achieve a user-friendly website
Another reason why SEO is essential for your online success is that it will help you create a smoother, user-friendlier and faster website. Many people still fall on to the old meaning of SEO, considering it’s only about optimizing for the search engines. However, these days, search engine optimisation is also enhancing user experience as well.
Having an uncluttered, clean and well-structured website attracts a casual visitor to stay longer. Thus, it lowers the bounce rate and raising the page views. Likewise, highly relevant content keeps the readers satisfied, as they tend to solve answers to their questions. They were able to address the pressing concerns and help them find precisely what they are seeking for on your website.
When done appropriately, on-page SEO makes your users pleased, making search engines pleased as well, because they love to serve good quality data to their users.
However, in spite of the apparent benefits of SEO, it could be a bit challenging, which leaves some businesses struggling.
Here are some simple SEO tips for your business:
Tip #1. Be patient
Bear in mind that organic SEO is a long-term process. Therefore, do not expect outcomes within an initial couple of weeks of execution. Make sure that you learn, adapt, and optimize continually. A long-term approach will surely bring sustainable long-term outcomes.
Tip #2. Optimize your page loading speed
The current speed at which your pages load will impact your sales directly. On average, consumers want a page to load within 2 seconds, and they’ll leave your site when it takes longer than 3 seconds. Take note that page loading is essential for business SEO, as each visitor counts. Further, Google is now employing page loading speed as a ranking factor too.
Tip #3. Encourage user reviews
Cultivate reviews from your customers every time they buy a product or service from you. This tip does not need to be suitable for search engine advice. Nevertheless, good reviews will offer good confirmation for future customers.
Tip #4. Link your site in your posts
Each website must have a news or blog section. There’s a term known as the ‘digital rabbit hole’ wherein computer and phone users search the internet without realizing how much time they’re spending on their devices. That’s mainly because of the idea that they’re getting helpful information or are interested.
If you want to keep your users on your site, you need to captivate them by entertaining or educating them. Let them stay within your digital rabbit hole. Simply put, the longer a user is on your website, the more likely they are to buy a product or service from you.
Tip #5. Avoid keyword stuffing
When the search engines became sought-after in the late 1990s to early 2000s, marketing professionals observed that some keywords drove traffic to websites.
Lately, Google has started to recognize that many business owners were “stuffing” keywords into their contents and articles. Thus, they begin to execute changes in the algorithm to lessen this activity. You can take advantage of an SEO WordPress plugin at least.
How Can an SEO Company Help You?
As digital marketing becomes extremely complicated, a lot of business are opting to agency partners for assistance. In fact, in a 2016 survey, 53 percent of client-side marketers stated some skill gap in technology. Seeking an exterior source can often help search engine optimisation, as it’s too complicated. The need for SEO is clear, and if needed, opting to an agency for help can guarantee your business reaps all the rewards SEO provides.
Thus, it’s recommended to use SEO for every business owner, in spite of how fruitful they’ve been in the past or how long their e-commerce platform has been online.
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